I believe that research on fruit flies may be important to improving economics. And, I am not kidding.
Let me start by saying that I am aware that almost no one agrees. One academic reviewer wrote, "why would I study drosophila when I can walk down the hall and study humans?"
If you believe something that no else believes you could be a genius or a kook. Given that there are probably a million kooks for every genius, the odds are against the flies. However, I had to have some level of self-deception during the project, and I thought about examples of genius.